… track invites papers which focus, regardless of methodology, on the distinctive characteristics of services and how they affect both consumer behavior and marketing strategy. We are open to all service-specific phenomena in B2C and B2B, ranging from service pricing to managing service frontline-employees, or service technologies. We particularly encourage the submission of cutting-edge research on trends in services, which encompass, but are not limited to, emerging (digital) technologies and business models or transformative service research.

If your research is about a topic that is usually considered for publication in the journals like the Journal of Service Research, the Journal of Service Management, or the Journal of Services Marketing, this is the right track for your work even if you do not consider submitting your work to those journals.

Chairs

Jenny van Doorn, University of Groningen 

Jan Schumann, University of Passau