…track invites scholarly research that aims to contribute to the marketing discipline’s understanding of price and promotion management. The track welcomes research on tactical as well as strategic pricing, and on price as well as on non-price promotions. It is open to all methodological approaches (analytical models, empirical models, machine learning, surveys, experiments, etc.) and to any unit of analysis (e.g., consumer attitudes and behavior, firm strategy).

There is no particular marketing journal associated with the content of this track; all “general purpose” journals (e.g., Journal of Marketing and International Journal of Research in Marketing) could be interested in publishing research on pricing and/or promotions.

Chairs

Mercedes Esteban-Bravo, UC3M-Universidad Carlos III de Madrid

Jonne Guyt, University of Amsterdam