… track invites papers studying all aspects of marketing as applied in contexts other than that of the typical profit-oriented organization, with particular reference to marketing practice in, for example, non-profit organizations, pressure groups, charities, political parties, municipal administrations, the health sector, etc. The objectives of this activity could include fundraising, changing attitudes and behaviour with regard to social issues, marketing public services, marketing places, marketing particular points of-view etc.

If your research is about a topic that is usually considered for publication in the Journal of Public Policy and Marketing, the Journal of Non-profit and Voluntary Sector Marketing and the Journal of Macromarketing, this is the right track for your work even if you do not consider submitting your work to those journals.

Chairs

Patrick DePelsmacker, Universität Antwerpen

Camilla Barbarossa, Toulouse Business School